Positioning You for Success

NAIFA empowers insurance and financial professionals to stand out among the crowd by being a trusted asset that arms you with the latest tools, knowledge bases, and resources for success. NAIFA equips its members with proven resources to help them save money,  grow their book of business, and take their practice to the next level.

NAIFA Differentiates You!

1. How can I effectively grab the attention of more customers?

2. What are the practical resources I can employ to be more successful in business?

Simply put, financial services professionals, whether in business individually or in an organizational position of leadership, want to know how joining a member organization will help them make more money while allowing them to be ethical stewards for those whom they serve. This is the value they seek, yet it is the absence of this value that causes them to perceive joining a member organization as an unworthy investment. NAIFA stands apart from the pack as a member organization for financial services professionals that is poised to usher them into a mutually prosperous future for them and their customers.

Financial Service Professionals Must be at the Forefront of Effective Applications!

• Business and Marketing Tools must be modern, intentional, and data-driven for financial service professionals to provide optimal service and maximize customer satisfaction. NAIFA's comprehensive suite of marketing and business tools uniquely positions you for success in business.
• Being Profiled as part of a member organization that has represented insurance and financial advisors for more than 135 years puts you in a prime position to succeed where many others fall short: customer acquisition and retention. 
• Carefully-Curated Knowledge Centers fortify members with the education they need to be adept at an array of industry offerings, including Life, Investment, Retirement, as well as Estate and Advanced Planning.  It's not about access to information, it's about knowing what information you can trust!
• Industry Awards and Distinctions distinguish you from competitors and establish you as a steward of service who exceeds customer expectations and ranks among the top of your profession.
• Amidst a sea of practitioners who offer similar services, the key to arriving and staying on top in business isn't the efficacy of your knowledge, but your ability to convey what sets you apart. Join NAIFA and DIFFERENTIATE yourself today!